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5 Reasons Why Social Media is Important for SEO

What exactly does social media have to in relation to SEO? At MWI we hear these questions frequently from our the current and potential clients. Although social media has been an increasing marketing channel in recent years, the majority of companies have not yet started to take advantage of it. This is especially true when you’re investing in search engine optimization. While the benefits of social media might not be immediately apparent, they are essential for SEO help. Here are five reasons why social media is important for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some time. Whenever people tweet, like, comment or socialwb.com share the content This is referred to as social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Search engines look at these social signals and use them as an element of quality when evaluating content. It’s a way of evaluating what content is popular with users and what their algorithm determines to be good quality. If an article has a high amount of engagement on social media It can be quickly indexable.

2.) Link Building

It’s past the time that you could make a request for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithms SEOs must build links using the old-fashioned method by creating high-quality content that is link-worthy. How do you reach out to websites which are willing to hyperlink to your content, if the request is considered “unnatural”? Social media is your answer. Social media enables you to expose your content to of people who are interested and could be influenced to link to it when it’s worthy of linking to. They will also share your content with others and increase your reach.

3.) The amplifying of content

It doesn’t matter how high-quality the content you publish, it’s unlikely to get much traction without amplification. Marketing via email can be a great way of amplifying content but it’s only going to reach people in your marketing list. Social media can help you expand your reach with your content. If you post your content to your followers, they will spread it to their own followings if they find it helpful. This will cause them to be able to share it with their followers which will increase the reach of your content. In return, you will gain many relevant visitors and inbound links, as well as branding awareness and social signals All of which are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s name and reputation to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. This is what Google calls co-citation. These co-citations can be built through social media , which can help improve Google’s trust and assist with brand-name searches.

5.) Social Indexing

Search engines have been indexing social media sites since a while, which means they now show up in search result pages. This allows your company to be displayed on search results when you type in branded search queries on more than just your own website. It’s more than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well which gave another means to ensure your content’s ranking in the search results. The program was only temporary, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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