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5 Reasons Why Social Media is important for SEO

What do social media have to relate to SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun making use of in the past few years. However, it’s essential to utilize it in particular if you’re putting resources in search engine optimization. Making and managing social media accounts are crucial to support SEO initiatives, but the benefits are not immediately apparent. There are many reasons you should think about social media as part of your online strategy There are five main advantages of it to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Social engagement occurs when users like, share on, share or tweet on a piece of content. The more social interactions a piece of content is able to get, the more social signals you send to your site. Social signals are utilized by search engines to rank content. This allows search engines to decide what people find most useful and what their algorithms consider good quality. If a piece of content receives a lot of engagement on social media it will be immediately classified.

2.) Link Building

It’s long gone of soliciting websites to link to your site. Google’s Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating quality content that is relevant. But how do you reach websites willing to link to your website if they are not directly approached as an “unnatural” link building practice? Social media is the solution. Social media can help you place your content in front of relevant audiences that may be attracted to link to it when it’s worthy of linking to. These people will promote your content to others increasing your influence.

3) Content Amplification

No matter how top-quality the content you publish, it’s not going to achieve much success until you amplify it. Marketing via email can be a great way of amplifying content but it’s only going to be able to reach the people on your marketing list. It is possible to reach new audiences via social media. After you have shared your content, those who follow you will be able to share it with their followers should they find it valuable. They will then also share it with their friends which will increase the reach of your content. In addition, you’ll gain relevant traffic, inbound linking social signals, as well as brand awareness These can be utilized by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines use brand reputation and Alperencinar.com/profile.php?id=1473402 image to assess the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google’s trust and assist with search results that are branded.

5.) Social Indexing

Since search engines are able to index social media profiles, they are now showing as search results. This allows your brand to appear in search results for specific queries that aren’t limited to your company website. It’s even more effective. Individual Tweets from Twitter were initially indexed and included in search results, too providing another method to get your content noticed in search. It was only temporary for a couple of months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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