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Five Reasons Social Media is important for SEO

What can social media have to offer SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has become an increasing channel for marketing in recent years, most firms haven’t yet begun to make use of it. This is especially true if you are investing in search engine optimization. The creation and management of social media accounts are extremely essential to aid in SEO initiatives, but the benefits of social media aren’t always apparent. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some years now. When people share content via Twitter, Facebook, comment or share a piece of content, this is called a social engagement. The more social engagements your content is able to get, the more social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of content. It’s a method of determining the quality of content that people are able to use in comparison to what their algorithm decides is of good quality. The content you’ve created can be instantly indexed when it’s getting a lot of social interactions.

2.) Link Building

The days of asking for websites to add links to yours. In the wake of Google’s Panda and Penguin algorithms SEOs have to create links in the old fashioned way – create high quality content which is relevant to linking. How do you reach websites that are willing to link to your content, when asking them directly would be thought to be “unnatural”? Social media is your solution. Social media can help you put your content in front of people who are interested and could be convinced to link to it should it be worthy of linking to. These people may also connect your content to their friends which increases the power of your content.

3) Content Amplification

It doesn’t matter how good your content is, it’s unlikely to gain traction in the absence of amplifying it. Sure, email marketing can be a great way to amplify content, but it can only reach the people in your database of marketing. Social media lets you increase the reach of your content. After you have shared your content, those who follow you will also spread it to their networks in the event that they find it helpful. These people will then be able to share your content with their followers, thereby increasing your reach. In return, you earn lots of relevant traffic and inbound links, as well as branding awareness and social signals All of these are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Recognition and Signals

Brand image and recognition can tell search engines many things about the quality of your website and the degree to which it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. Google calls this co-citation. Making these co-citations with social media can boost Google’s trust in your site, as well as aiding with branded search queries.

5) Social Indexing

Search engines have been indexing the social media pages since a while which means that they appear on the search results pages. This allows your business to appear in search results for your branded search queries that are not limited to only your website. This gets better. Individual tweets from Twitter were at one time indexed and Myboard.dothome.co.kr/board_JiTq39/1144122 displayed in search results as well providing another method for your content to rank in the search results. This was just temporary for a few months until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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